So to provide you with some insight into this from my end:
Matt's original brief from me was that it might be amusing to try reviewing a game available through the US/UK App Store that doesn't have any English in it, yet is trying to hit a broad audience due to it's visual-based gameplay.
Due to some potential technical issues Matt reported back to me that the game probably wouldn't score well, but we both agreed that because we couldn't be 100% sure what had happened - the game not being in English - it was probably best to change the scope to a feature. Matt said he had been thinking a lot about language-agnostic/language-less game design while playing the game, so I approved a feature based on this talking point.
I also approved the article as it was written, but I echo's Matt sentiment that the onus is on us to make sure we're always doing better. If anyone has any concerns about the article, they are always welcome to reach out to me directly.
From my end, I think it's not a case of whether this game should be in English or not. Matt indicated that this game seems very aware that it's try to appeal to people who don't speak Chinese and using visual-based mechanics. I think the point Matt was trying to hit home was that you can't assume players will automatically 'get' the game, even if you're using more universally accepted visual clues.
My email is in the 'About Us' section if you want to talk about this further.
For everyone else: I know people like 'pockettacticssucks' wear their agenda on their sleeves, but let's try and keep it civil. Regardless of their feelings towards the site, they could have a genuine concern about this article (that Basil also shares), and that needs to be taken seriously.
Hope you all had a good weekend!
"Determining the appropriate level of influence in somebody else's war is never a simple matter."
- Special Circumstances