Pitch to Us

We’re always looking out for great stories, op-eds, guides, and features for the biggest and best games on iOS, Android, and Nintendo Switch. We’re especially interested in promoting underrepresented voices from a diverse range of backgrounds.

Where to send pitches

Features
Glen Fox – [email protected]

We’re looking for stories around the biggest mobile games that have a unique angle or a personal opinion – particularly those that will inspire conversation. We focus on the big free-to-play mobile titles or big-budget Nintendo Switch releases, and you can visit our ‘Biggest Games’ bar on the homepage to get an idea of the titles we care about most. Alternatively, check out App Annie, Sensor Tower, or any mobile app store charts tracker to find games with a high number of downloads.

Guides
Ruby Spiers-Unwin – [email protected]

If it’s popular, we want to cover it extensively with guides. Everything we do is informed by keyword research though, so if you really want to impress us, come armed with figures from Google Trends or a third-party keyword tool. Think big – games on mobile with enormous download figures.

News
Mobile:
Kayleigh Partleton – [email protected]

Nintendo:
Nathan Ellingsworth – [email protected]

Our news team split mobile and Nintendo coverage down the middle, so it’s best to reach out to them via their preferred respective platform above. We don’t tend to run freelance news as often as we do features and guides, but we can’t resist an excellent story.

Bipoc and other underrepresented backgrounds

We’re always looking to increase the visibility of underrepresented voices within our editorial output. We care deeply about diversity and inclusion and want to take an active stance against racism and injustice. We have an additional editorial freelance budget that’s reserved for commissioning content from writers of these backgrounds, so please don’t hesitate to pitch us.
We invite your ideas across all of our usual editorial output (see the pitching tips below), and, should you wish to, you are also welcome to pitch us about your personal experiences of gaming as a writer from a less-represented community; we want to increase diversity not only in the writers we commission, but also in the content we publish.

Pitching tips

Got an idea? Here’s how to best capture our interest.

Lead with the headline
Whatever your pitch is, at some point it’s going to need a headline that captures its essence in a digestible, appealing way. Lead with a great headline and it’s much easier for us to understand what makes it attractive. This also tells us that you’ve already got the conclusion in mind, so we know you’re presenting a complete argument.

One pitch at a time
You might have a lot of great ideas, but we want your best and most complete idea. A concise summary paragraph that tells us what topics and angles you’re going to talk about is ideal.

Word counts and turnaround
Alongside your pitch, we’d appreciate it if you told us what kind of turnaround and word count you have in mind for the piece. Carefully consider the word count, because while we’re open to long-form articles, we always prefer a concise, purposeful piece.

Show us your research
If you’re pitching a guide in particular, please show us that you’ve done the research. Bring key terms and figures, if you can, or something we can look at from Google Trends. Similarly, for feature pitches, we want to see supporting arguments and links to existing research that ties into the idea you’re presenting.

Previous experience?
If you’ve got links to relevant articles you’ve written then we’d love it if you include those with the pitch. We’re also very happy to work with new writers, so don’t hesitate to pitch if that’s you. If you currently don’t have any published work or a portfolio to send us, please provide a sample paragraph in the style of one of our guides or features.

Tell us what you’re playing, and what on
We’re interested in covering a ton of different games and genres, so if you’re getting in touch with us for the first time then please let us know what your specialities and current games are. You never know what expertise we might be on the lookout for. Similarly, it’s always good for us to know which platforms you can access, as we may well bring opportunities to you in the future based on this.

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