Our guesses from earlier this week were correct - Zenless Zone Zero is collaborating with the British car company, Aston Martin, and the excitement is culminating at Gamescom. Hoyoverse released a longer version of the teaser trailer today, confirming the upcoming pop-up at the gaming convention in Germany.
As the newest Hoyoverse game on the market, Zenless Zone Zero doesn't have the same history of brand collaborations as games like Genshin Impact and Honkai Star Rail, but it's kicking things off with a bang at this year's Gamescom. ZZZ's Rina and ZZZ's Lycaon feature in this stylish trailer alongside the 2024 Aston Martin Vantage, letting us know that you can find the game, and presumably a swanky car, on the showcase floor.
While I'd love this to mean we're getting the ability to drive in the game, I unfortunately highly doubt it. ZZZ is currently gearing up for a collaboration with Razer, which will likely include PC accessories, but I imagine we might get some merch or themed in-game cosmetics featuring the supercar branding, as an entire car may be out of most players' budgets.
ZZZ initially announced an X sweepstake for a random acrylic charm, but now you can take part in giveaways across the game's social media pages and HoyoLab to win a 1:18 scale 2024 Aston Martin Vantage limited edition model car, as well as a random set of avatar badges. All you have to do is post about where in New Eridu you'd most like to cruise around in a fancy car, and you could be the lucky winner.
The pop-up itself takes place from August 20 - 24, but the online giveaways are open from today, August 16, to August 23, 2025. For such a large brand partnership, I hope there's more to come from ZZZ and Aston Martin, but I won't get my hopes up.
This is all fun for car enjoyers, I'm sure, but where the heck is a Sons of Calydon and Triumph or Harley Davidson collaboration? Well, whatever happens, I'm saving up polychromes using the Zenless Zone Zero codes for any potential new ZZZ characters.