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Honor’s 2024 global launch offers ‘AI-opening’ glimpse of the future

Kicking off MWC 2024, Honor’s global launch event was a deep-dive into the brand’s newest flagship model, foldable, and AI innovation.

Honor 2024 global launch: The Magic V2 in purple layered with the Magic6 Pro in light green on the showcase's blue sparkly background

Ahead of the official kick-off of this year’s MWC event in Barcelona, Honor’s 2024 global launch event gave us a glimpse into the future of the tech brand’s Magic phone line of products. Today, Honor officially launched the Magic6 Pro, the annual iteration of its flagship model, and the foldable Magic V2.

George Zhao opened Honor’s presentation by discussing the company’s ‘AI-empowered all-scenario strategy’, which aims to compete with Apple’s closed ecosystem. Using AI, the Honor MagicRing allows seamless cross-device connection to stream screens, apps, and even camera functionality between your Honor phone, tablet, and PC. This goes one step further though, as Honor is partnering with Google, Nvidia, Intel, Qualcomm, and others to provide this cross-platform connection across all of your devices. This is definitely something to consider if you’re stuck on the iPhone vs Android debate.

It’s fair to say that Honor’s 2024 business plan is heavily focused on developing AI to drive a “UI revolution” on its phones and tablets, especially via its new Magic Portal UI. This AI-driven OS lets you drag photos, map locations, messages, and more to a huge range of apps in just one movement, predicting your needs through so-called ‘intent-based AI’. Plus, Honor’s AI is housed entirely on-device, so you can use it anywhere.

Qualcomm’s CEO Cristiano Amon made an appearance and introduced the Magic6 Pro by discussing how its Snapdragon 8 Gen 3 chipset enables “console-quality gaming”, eye tracking, and improvements to the Honor Falcon camera. Mr Zhao continued revealing the flagship’s features, including an incredible 5000nits HDR peak brightness, Dolby Vision-certified display, and three separate eye care certifications.

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Of course, our highest priority at Pocket Tactics is a device’s gaming capabilities and the Honor Magic6 Pro achieved four ultras and one great from Game Bench Labs, outperforming the iPhone 15 Pro Max by a landslide. Plus, its 5600mAh battery can keep you gaming for longer and supports fast charging through both wired and wireless chargers.

Next, Stefan Buescher, the chairman of Porsche Lifestyle Group’s executive board, joined the stage to expand on the Porsche Design collaboration with Honor’s devices, expanding the car company’s growing collection of luxury lifestyle products. He describes the brand’s principles of focus, tension, and purpose, and how this is reflected in the new Porsche Design Honor Magic V2 RSR, which emulates the Porsche Flyline 911.

We got to test drive this collab for ourselves, so for more in-depth information, check out our Porsche Design Honor Magic V2 RSR review. Mr Zhao also announced that the Magic6 Pro is the next Honor product to receive the Porsche Design treatment this March. We can’t wait to find out more.

Honor Magic6 Pro price and availability

The Honor Magic6 Pro retails for €1,299, which is roughly $1,395/£1,099.99. Pre-orders are available now and it launches on March 1, 2024.

Honor 2024 global launch: The Honor Magic6 Pro in black staged on an asteroid

Porsche Design Honor Magic V2 RSR price and availability

The Porsche Design Honor Magic V2 RSR costs €2,699 ($2,925/£2,307) and pre-orders also open today. The device is available from March 18, 2024, so keep your eyes peeled.

Those are the mobile highlights from the Honor 2024 global launch event at MWC. We’ll be bringing you the latest mobile tech news from on the ground in Barcelona, so stay tuned. While you’re here, check out our lists of the best gaming phones, best 5G phones, and best foldable phones next.