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Don’t expect a Nintendo Switch price cut anytime soon

Nintendo president Shuntaro Furukawa has said that a Nintendo Switch price cut is not in the company’s policy at this time, in spite of falling sales

Nintendo Switch price cut - the Nintendo Switch in its dock, controllers removed and attached to a controller grip sat next to the dock, with one blue joy con all the way in, the red halfway in, both in front of a television, only one corner showing the rest cut off by the frame of the image. All superimposed on a mango yellow background.

The Nintendo Switch is reaching its seventh year on sale, yet the idea of a price cut doesn’t look like one Nintendo fancy at this time, as a recent translation of the company’s financial results briefing illuminates.

As spotted by Eurogamer, when asked to talk about pricing strategies, Shuntaro Furukawa, company president, said “we have tried to preserve the value and prices of both hardware and software as much as possible. We do not believe that policy needs to be changed at this point.”

Given how rarely Nintendo games go on sale, this seems about right. The company’s aim to “preserve the value” of hardware and software, or rather not devalue its products, is something we’ve seen in action for years.

Perhaps most interestingly, Furukawa called the elderly Switch’s next era of life “uncharted territory”. When asked about the ageing Switch’s life cycle, he said “Nintendo Switch, which will soon enter its seventh year, has sold over 120 million units cumulatively, and we believe that it is entering uncharted territory in Nintendo’s dedicated video game platform business.

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“In this environment, it will not be easy to maintain hardware sales at the same pace as before. For this reason, our new challenge for the seventh year is finding ways to encourage users who are considering new purchases, replacement purchases, and additional purchases to pick up a Nintendo Switch.”

There are no hints there as to Nintendo’s plans for the future, but without a Nintendo Switch price cut, it would seem the company believes it still has a few years left. For more, check out the news of increased Nintendo Switch production or the latest Nintendo Direct February 2023 roundup.