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Mattel launches Barbie DreamHouse Tycoon Roblox game

The Barbie DreamHouse Tycoon Roblox game is Barbie’s first official foray into the platform’s unique world and she’s bringing the Malibu magic with her.

Roblox Barbie DreamHouse Tycoon: Brooklyn Barbie and Malibu Barbie in Roblox form, outlined in white and pasted on a slightly blurred Roblox dreamhouse in the sunset

Roll out the pink carpet for everyone’s favorite fashionista as Mattel and Gamefam have announced the launch of Barbie DreamHouse Tycoon on Roblox. This is Barbie’s first official outing on the platform as Mattel joins the list of companies diving into the metaverse.

It seems that Barbie fans have been eagerly waiting for this day to come as Barbie DreamHouse Tycoon’s beta reached a massive three million unique users during its brief time on the platform. Barbie games have always been popular and thanks to the Barbie movie that popularity has soared. Gamefam’s experience takes the classic Barbie DreamHouse game formula and blends it with the iconic Roblox tycoon genre, letting you customize your own 30-room property in the heart of Malibu.

Of course, Roblox is known for its customization options and Barbie can be whoever you want her to be, so Barbie DreamHouse Tycoon comes with a huge range of skin tones, body types, hairstyles, and outfits to create your perfect look. You can also add hearing aids, with more options still to come. Malibu is packed full of career opportunities for you to try while you make friends and build your dream life.

Ricardo Briceno, Chief Business Officer at Gamefam said, “This is the perfect time to bring Barbie’s world to millions of existing and soon-to-be fans on Roblox. The Barbie brand has never been more relevant, and this tycoon-style game offers another way for players to continue playing with Barbie by building their very own DreamHouse in the metaverse.”

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When is the Barbie DreamHouse Tycoon release date?

Barbie DreamHouse Tycoon launches on Roblox on October 6, 2023. The game page promises a free gift at 50k likes, so make sure to get in early!

That’s everything you need to know about Roblox’s Barbie DreamHouse Tycoon. The DreamHouse doors are swinging open on the Switch soon too, so make sure to check out the Barbie Dreamhouse Adventures release date. Head over to our sister site to find out how the Barbie movie set its biggest record yet, or read their Barbie review.