The big game is just around the corner and for the first time in NFL’s history you can join the half-time show virtually with the Roblox Super Bowl Concert. Experience the concert in Warner Music Group’s Rhythm City as an official part of the Super Bowl LVII’s event programme.
Hip-hop artist Saweetie will join the likes of Mariah Carey and Elton John on the ever-growing list of musicians to perform in Roblox. Her fully motion-captured performance will be family-friendly and “promote a message of female empowerment”, according to the NFL.
Alongside the concert, the NFL has launched a new Roblox experience called Super NFL Tycoon alongside financial tech company Intuit where you can own your own football team and learn useful financial life skills along the way.
Intuit’s Chief Marketing Officer and General Manager of Strategic Partner Group Lara Balazs said, “The metaverse provides an age-appropriate environment to introduce younger people to important financial concepts in a fun and engaging manner. We are proud to bring this fun learning opportunity to highly engaged sports and entertainment fans.”
When is the Roblox Super Bowl Concert?
The Saweetie Super Bowl concert premieres on February 10, 16:00 PST/February 11, 12:00 GMT and repeats every hour on the hour until February 12.