We may earn a commission when you buy through links in our articles. Learn more.

Move over Beyoncé, Zelda’s here to make eggs more expensive

The BBC’s economics editor recently shared an interesting effect caused by Nintendo’s launch of The Legend of Zelda: Tears of the Kingdom on Switch…

Zelda economy header showing Zelda, a princess with long yellow hair and white and pink ornate dress, swirling around in front of a chart with an arrow tumbling down like the stock exchange on a bad day, next to a man in a suit with a red tie except he's got an egg for a head, and below him in front is Beyonce, a pop star wearing an American football referee costume holding an American football strutting out of frame with one hand outstretched as if she's refusing to partake in the rest of the image.

Faisal Islam, economics editor at the BBC, recently shared inflation numbers for the UK economy. Now, I know what you’re thinking – this sounds far too complicated for a games website, but it does have a weird Zelda: Tears of the Kingdom connection: the Zelda economy effect. This is one for you business simulation game fans.

After talking about lots of complicated economic things that are far too confusing, Islam talked about what may be to blame for the UK’s inflation rate staying broadly the same. “​​No Beyoncé effect in UK inflation numbers for May – her tour started June… But numbercrunchers at HSBC says may have been a ‘Zelda’ effect”, he said in a tweet.

He continued by sharing an assumedly paraphrased quote from said number crunchers: “‘strength in computer games prices might have been partly due to release of – aptly titled – Legend of Zelda: Tears of the Kingdom’”. Now, if we understand the CPI correctly, the fact that Nintendo could sell TotK at a high price kept inflation the same for May. Meanwhile, core inflation actually increased. And it’s all Zelda’s fault?

Well, isn’t it good that we have a fictional princess to blame instead of the UK government? Lovely stuff. The market dictates that I have to reduce my egg intake to less than seven a day, which can only be a good thing for my doctors bills. Bring on the inflation!

YouTube Thumbnail

Anyway, enough of this Zelda economy nonsense. Why not read our Zelda: Tears of the Kingdom review instead? There’s far less nonsense there – we just talk about clown shoes and spinning bow ties instead. Ciao!