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Roblox Bomb Pops are the best-selling food item on the platform

Moonrock Labs’ Roblox Bomb Pops have taken Restaurant Tycoon 2 by storm, selling over 20 million items in the campaign’s first week online.

Roblox Bomb Pops: Two Roblox characters sat in a restaurant holding iconic red, white, and blue virtual Bomb Pops

Restaurant Tycoon 2 players have sold over 20 million Roblox Bomb Pops as part of a two-week activation by Moonrock Labs and Gale. The iconic red, white, and blue frozen treat is available for one more week in the popular Roblox business simulation game for you to sell as part of your Restaurant Tycoon business.

Bomb Pops are iconic symbols of summer and have been since 1955 when Wells Enterprises first launched them. This massive success in the virtual world of Restaurant Tycoon 2 makes Bomb Pops the most-sold branded food item of all time in Roblox. The collaboration also includes over 75 Bomb Pop-themed custom items including furniture and menu items.

John Benyamine, co-founder of Moonrock said, “Creating fun, quality experiences that gamers love is the very foundation of Moonrock Labs. We knew Restaurant Tycoon 2 within Roblox was the perfect partner for our collaboration with Bomb Pop, and the 20 million units eaten up continues to rise!”

Alnese Thomas, Senior Brand Manager of Bomb Pop added, “Bomb Pop is already a frozen favorite in real life, and we are thrilled to see the brand affinity extend into the virtual world. Restaurant Tycoon 2 was an amazing partner to introduce Bomb Pop to the metaverse and we are excited to see the numbers of Bomb Pops climb above 20 million and beyond!”

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That’s everything you need to know about the Roblox Bomb Pops activation. If you’re loving the Bomb Pops event and need some extra freebies, we’ve got a handy guide full of Restaurant Tycoon 2 codes.