Rugby Union makes its way into the metaverse in Canterbury’s Ultimate Easy Obby Roblox collaboration. This crossover celebrates the launch of a new purple colorway for the brand’s popular Speed Infinite Elite rugby boot.
Roblox games are quickly becoming the go-to route for brands to enter the metaverse and connect with their young fans, and Canterbury NZ is no different. For one month only, you can play Ultimate Easy Obby’s Canterbury-themed obstacle course to win a digital pair of purple boots for your avatar and meet Rugby Union stars like Mack Hansen, Ellie Kildunne, and Sam Warburton along the way.
Luke Doddrell, Global SVP of Canterbury NZ said, “At Canterbury, we are trying to push the boundaries, while showcasing our fantastic Ambassadors, and the gameplay activation within the Ultimate Easy Obby Roblox game here ticks those boxes. The Speed Infinite Elite boot has proven to be one of our most popular boot launches ever, changing perceptions of Canterbury within the rugby boot category.”
When can I play the Roblox Canterbury Ultimate Easy Obby collaboration?
Canterbury’s Ultimate Easy Obby event runs from October 2 for one month only. Make sure you head over to the game’s page to take part, as only the first 15k players to complete the challenge will get the Speed Infinite Elite boot UGC.