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Discover more about FNAF: Into the pit with a new ARG

You can learn more about Five Nights at Freddy's: Into The Pit with the newly launched Jeff's Pizza website, featuring a new video.

Five Nights at Freddy's: Into The Pit release date - a screenshot showing Springtrap waving

During the 2024 Guerrilla Showcase, horror fans from around the world got the news they’ve been waiting for – it’s time for another FNAF game, and this one is coming to all consoles. Freddy and the gang are ready to bring the horror once more, as if the impending Roblox game, Five Nights at Freddy’s: Survival Crew, isn’t exciting alone. We might not have a Five Nights at Freddy’s: Into The Pit release date yet, but its very existence is enough.

The new FNAF game comes to you courtesy of indie publisher Mega Cat Studios, who created the game in collaboration with series creator Scott Cawthon, and the new Jeff’s Pizza ARG experience can give you even more of an insight, though we’ll touch on that in a bit. While you might expect to wander around a huge complex again following Security Breach, that couldn’t be further from the truth. Well, you clearly get to explore if the trailer is anything to go by, but Into The Pit has a very different approach.

One look at the spooky trailer shows that this horror game has a retro-style aesthetic, and trust me when I say it only makes it all the more terrifying. I don’t think I’ve ever been so spooked by an image of Springtrap. The trailer begins with what appears to be a TV ad before the screeches and glitches come in, changing the tone as you look at the beloved pizza topping known as pepperoni.

I can feel the dread already, and while it’s hard to say for certain what’s going on, you can be sure that you need to explore a spooky pizzeria and do what you can to survive the horrors within. More specifically, this place seems to be called Jeff’s Pizza, and in the trailer, it says “travel back to when it all began,” followed by Freddy and pals performing on stage while kids talk and play.

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This is spooky FNAF at its finest, and I can’t wait to unravel more of the story, though running around and trying to hide from Springtrap with such eerie music seems like a bad idea.

What is the FNAF: Into The Pit ARG?

As if the intrigue couldn’t be any higher, a new website for Jeff’s Pizza is due to open on June 12 at 7pm BST and 2pm EST. While there’s no pizza for you to enjoy, you can get your hands on some tasty, never-beforeseen content for Into The Pit. This ARG experience tasks you with finding the username and password to access the employee page. Then, you need to find eight codes and decrypt them to enter the ballpit. For all your effort, you can get a look at a new video and some screenshots for Into The Pit.

Now is clearly the perfect time to learn more about the other FNAF games and the FNAF characters, so make sure you check out our FNAF Freddy, FNAF Bonnie, and FNAF Chica guides.